[UA] The difference between Google Ads Clicks, and Sessions, Users ...
Clicks vs. Sessions There is an important distinction between clicks (such as in your Google Ads reports) and sessions (such as in your Audience reports). The Clicks column in your reports indicates …
About measuring paid and organic search results - Google Help
This information helps you better understand how paid text ads and organic search results work together to help you reach people searching online, use the organic results to identify new, potentially …
Managing invalid traffic - Google Ads Help
Invalid traffic refers to clicks and impressions on ads that aren’t a result of genuine user interest, including intentionally fraudulent traffic and accidental or duplicate clicks. Invalid traffic is detected by …
Clicks and Sessions Discrepancy for Demand Gen campaigns and GA4 ...
Clicks and Sessions are different metrics Google Ads tracks Clicks, while Analytics tracks Sessions. If a user clicks on your ad 2 times within 30 minutes without closing the browser, this is registered by …
Click: Definition - Google Ads Help
Clicks can help you understand how well your ad is appealing to people who view it. Relevant, highly-targeted ads are more likely to receive clicks. In your account statistics, you'll find the clickthrough …
[GA4] Tutorial: Measure outbound clicks for a website
About outbound clicks An outbound click occurs when a visitor to your website clicks a link that takes them to another website. For example, if your website myownpersonaldomain.com, links to another …
About measuring geographic performance - Google Ads Help
Invalid clicks: Google Ads filters out invalid clicks, so the number of clicks per geographic area may differ from that shown by other data sources. Location of interest: Google Ads may pick up on locations …
Maximize clicks: Definition - Google Ads Help
Maximize clicks: Definition An automated bid strategy that automatically sets your bids to help get as many clicks as possible within your budget. Maximize Clicks is the simplest way to bid for …
Determine a bid strategy based on your goals - Google Ads Help
Maximize Clicks: This is an automated smart bidding strategy. It's the simplest way to bid for clicks. All you have to do is set an average daily budget, and the Google Ads system automatically manages …
About phone call conversion tracking - Google Ads Help
Clicks on call ads and assets: Track clicks on call ads and assets without using a Google forwarding number. In this case, a click on call ad or asset counts as a conversion based on Google’s estimation …