Key performance indicators (KPIs) measure how effective your company is at achieving its goals. Learn how to find the right ...

This Power BI dashboard transforms a ₹10K marketing campaign into actionable insights! As a data analyst passionate about understanding where every marketing rupee goes, I created this dashboard to ...

Glint co-founder Dhruv Chaturvedi discusses how to make crypto analytics open and self-sustaining, ensure data credibility and set the groundwork for community governance. The average trader in the ...

So, you’ve got a marketing plan, maybe even a few different campaigns running. That’s great! But how do you actually know if any of it is working? That’s where key marketing performance indicators, or ...

1. Establish Clear Goals and KPIs: First and foremost, it is essential to define what you aim to achieve through your marketing efforts and which Key Performance Indicators (KPIs) will help measure ...

Dreamdata, a B2B marketing analytics platform, has secured a $55 million Series B round of funding, the company told Crunchbase News exclusively. With this latest financing, Dreamdata — which has dual ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality. As a marketing specialist who has gone through the transition from Universal ...

In most boardrooms, no one stops to admire a dashboard. You won’t hear applause when someone pulls up a set of charts or filters a data set. Yet, right there in the background, dashboards are doing ...

Marketing analytics shows you which campaigns actually drive revenue—not just clicks and impressions—so you can prove ROI and invest in what works. With budgets under pressure, CMOs need evidence that ...

Our partners at Metricsedge have recently updated Boise State’s Google Analytics dashboards for our campus web and marketing community. Available by request through the Help Desk, the new dashboards ...