Lego Introduces Smart Play
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Lego and Lucasfilm turned the Las Vegas landmark into the Death Star, letting visitors get into a full-size Lego X-Wing to try and tackle the trench run.
The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated Circuit (ASIC) chip which is smaller than one of the studs on the brick itself. It’s joined by an accelerometer and a copper coil, and Lego has created its own Play Engine and Neighbor Position Measurement (NPM) system.