Privacy-first approach. Prioritizing privacy-first practices and compliance with privacy regulations creates consumer trust and enables better, more ethical data use ...

Data overload causes confusion. Avoid overwhelming your business with excessive data. Focus on the key metrics that directly support your goals. Data integrity is key. Clean, accurate data is ...

In my experience, pricing is one of the most underutilized levers in business. Many organizations treat it as a reactionary tool—adjusted in response to cost pressures or competitive moves. But in ...

Amperity enables M&T Bank to address customer-centricity challenges and deepen relationships with its customers Amperity, the AI-powered customer data cloud, announced M&T Bank has selected its ...

Corporate strategy historically comes from the top: business leaders nodding along to boardroom presentations and setting direction based on high-level forecasts, industry trends and a touch of gut ...

In a world where privacy regulations are tightening and third-party cookies are increasingly unreliable, first-party data has emerged as a cornerstone of modern marketing strategy. Yet, despite its ...

LONDON--(BUSINESS WIRE)--Amperity, an AI-powered customer data cloud, today announced Dr. Martens, an iconic British brand, has selected its platform to support its global data and marketing ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Medialab, the independent UK media agency, has today announced the appointment of Charlie Cocquelin as Head of Customer Data Strategy. In her role, Cocquelin will lead in the delivery of strategies ...