Data overload causes confusion. Avoid overwhelming your business with excessive data. Focus on the key metrics that directly support your goals. Data integrity is key. Clean, accurate data is ...

Data volume traps. More data can create confusion. Collecting excess data without clear objectives leads to wasted resources and poor decisions. Focus drives success. Prioritize key metrics. The best ...

Navigate the evolving landscape of user privacy laws and discover creative, ethical strategies to harness valuable customer information for your marketing success. We have to get more creative on how ...

In my experience, pricing is one of the most underutilized levers in business. Many organizations treat it as a reactionary tool—adjusted in response to cost pressures or competitive moves. But in ...

Corporate strategy historically comes from the top: business leaders nodding along to boardroom presentations and setting direction based on high-level forecasts, industry trends and a touch of gut ...

Amperity enables M&T Bank to address customer-centricity challenges and deepen relationships with its customers Amperity, the AI-powered customer data cloud, announced M&T Bank has selected its ...

In a world where privacy regulations are tightening and third-party cookies are increasingly unreliable, first-party data has emerged as a cornerstone of modern marketing strategy. Yet, despite its ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Customer engagement platforms (CEPs) and customer data platforms (CDPs) are sometimes confused. The confusion arises from the overlapping nature of their objectives, wherein data plays a critical role ...

Medialab, the independent UK media agency, has today announced the appointment of Charlie Cocquelin as Head of Customer Data Strategy. In her role, Cocquelin will lead in the delivery of strategies ...