I’m standing over a table, looking at a 3D architectural model of a room. Then I hit a button, and suddenly I’m inside the model itself. I can walk around, get a feel for the space, see how the ...

Augmented reality creation platform Blippar announced today that it has integrated its WebAR software development kit into Unity, the software platform that half the world’s games and many of its 3D ...

Advancements in computer technologies have enabled architects to model their designs with precision and detail. Augmented reality technologies have helped the industry leap ahead, giving practitioners ...

-- AT 10:00. SARAH: THIS IS REALLY THE FINISHED PROJECT, HAVING THE ABILITY TO HAVE A STYLUS IN YOUR HAND AND WALK THROUGH A HOUSE FROM THE BLUEPRINT TO THE FRAME AND EVEN DOWN TO THE PAINT, BUT HERE ...

The importance of the use of advanced technologies, such as the likes of virtual reality in the scene of architecture, is becoming increasingly necessary. No matter how beautiful a rendered image may ...

IrisVR is building a suite of software that can transform any digital 3D model into an immersive Virtual Reality experience, instantly. While there are a broad number of applications for such a ...

We recently published a list of the 12 Best Virtual Reality Stocks to Buy According to Analysts. In this article, we are going to take a look at where Unity Software, Inc. (NYSE:U) stands against the ...

Virtual reality and augmented reality headsets are not the reason multibillion-dollar companies are putting their collective eggs in the immersive basket, according to Unity CEO John Riccitiello.