Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

All marketers, including entrepreneurs engaged in startups, must understand their customers from a 360 degree perspective. The process typically begins by identifying the most productive customers for ...

We live in an incredibly complex world. We have different kinds of stimuli and information coming at us from different directions at all times. In order to make sense of it all in quick time and make ...

The best way to design products and services that meet user needs is to conduct in-depth research on their experiences. By conducting qualitative and quantitative user research throughout the design ...

Opinions expressed by Entrepreneur contributors are their own. Creating and launching new products is an exciting yet daunting period for both startups and enterprises. If the new product succeeds, it ...

Understanding the intricacies of your customer base is paramount in today's competitive marketplace. In order to gain and defend market share, things like pricing strategies, cost control and product ...