The single biggest challenge with any customer relationship management (CRM) application is getting salespeople to use it. Most CRM applications are selected by sales and finance managers in ...

Customer Relationship Management (CRM) is comprised of complementary layers: • It's a philosophy of caring for and nurturing your customers. • It's the organization and roles that deliver fulfillment ...

When it comes to anything that is free, there’s a natural tendency to assume some key feature has been hobbled or is missing altogether. In the case of the free CRM application offered by HubSpot, it ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. Of course the COVID-19 disease is serious and of course smart ...

This week cloud based customer service and sales management software maker Zendesk announced a new messaging solution to enhance its product line which, according to the company, brings together all ...

Twenty years ago, sales leaders around the world were sold on the promise of a new, cloud-based CRM that would replace the moribund legacy applications that ruled the roost. Fast forward to today and ...

In most organizations, associating the CRM application with the business intelligence (BI) system can provide all the magical spells required to enchant customers and ensure their continued loyalty.

The Customer Relationship Management (CRM) market is heating up, with most of the major software vendors touting their own solutions. Most businesses face a similar challenge -- how do you manage the ...

Just a few short years ago, the effectiveness of pushing back-end business applications onto small mobile devices was mediocre, at best. The devices weren’t that powerful. Mobile networks were orders ...

Business users get customisation help in the next version of the open source firm's customer relationship management software The next version of SugarCRM's open source CRM application, due for ...

Gartner recently predicted that 50 percent of all new mission-critical applications and technology initiatives will be based on services-oriented architecture (SOA). That said, all of the leading ...

If you’ve been waiting to see how Microsoft has improved its CRM application, the wait is over. About two years in the making, Microsoft Dynamics CRM 3.0 adds new marketing features, tighter ...