In today’s fast-paced digital world, using data effectively isn’t just a nice-to-have—it’s essential. From targeted marketing and campaign optimization to creating tailored personas and tracking ...

As we close out 2024, we're facing a marketing industry that is changing faster than ever. To stay ahead, it's crucial to evaluate shifts in consumer behavior and media trends that are redefining ...

The rapid evolution of AI is transforming not just content creation but also the way advertisers approach engagement, budgets, and overall marketing strategy. A new analysis shows that treading water ...

Marketing leaders say the greatest challenge they face in executing a data-driven marketing strategy is targeting segmented audiences, according to recent research from Ascend2. The report was based ...

In Behavioural Science, the ‘Values’ in Values-Driven Marketing (VDM) refer to the underlying — and often unspoken — motivations that influence how people think and behave. They are deep-rooted ...

In B2B marketing, there's a misconception that decisions are driven primarily by logic. However, if my years in this industry have taught me anything, it's that connections matter, especially in B2B.