There are many essential components in a merger and acquisition process, but visual design and design languages should always aim for consistency. The Fast Company Executive Board is a private, ...

Do you find that your product quality is high, your brand identity is clearly defined, but your commercial results aren’t meeting your expectations? One of the simplest ways to check whether you’re ...

Brands are always looking for new ways to impact and connect with their audiences. One strategy that has stood the test of time is storytelling. Crafting a genuine brand story rooted in purpose and ...

If you need proof that customers have strong feelings about the simplest visual branding symbols, let Exhibit A be a solid blue box behind three white letters. When retail apparel giant Gap decided to ...

Given the complexity of the research, programs, and business operations conducted at the University, graphic design is an essential function that helps communicate the work we do, cultivate conceptual ...

[Editor’s note: This is the first of a series of articles that we’re writing about branding for startups. It’s part of our latest initiative to find the best brand designers and agencies in the world ...

To be successful, it is critical for retail establishments to stand out from the competition and stay in the front of consumers’ minds, and that takes strong branding. All in-store elements—from ...

Opinions expressed by Entrepreneur contributors are their own. If you’ve heard it once, you’ve probably heard it a thousand times: “A picture is worth a thousand words.” Recent research suggests that ...

In addition to the university-sanctioned official unit lockups and existing graphic elements, UB entities may use other supporting graphics to establish a more unique look within the university brand ...

We’ve also come to expect a certain level of quality, even from our friends. Everyone’s eager — if not competing — to share the best photos and videos, and we reward high quality with likes, follows, ...