In tradeshow marketing, it is tempting to boast about the busy buzz at your booth and how many leads you generated. But don't succumb to temptation. You would be so much better off if you paid ...

Sales and marketing must learn to trust each other and use the same criteria to define a lead, according to Mary Miller, global marketing director of Mardev-DM2 The secret to driving the right leads ...

Most pipeline problems do not start where people expect. Many leaders assume the issue is motivation, activity level or the need for sharper scripts. After working with countless sales teams, I’ve ...

The B2B sales pipeline is a game-changer, because it helps identify target prospects, build tailored messages, and facilitate follow up on leads in ways that save you time, money, and resources. Sales ...

Here's how you can use your site to go deeper into the process of educating and communicating with new prospects and qualifying sales leads. Many websites are set up with the primary goal of driving ...

Chasing unqualified leads is incredibly risky. Here’s how to build a qualification process that will help you boost conversions and drive long-term growth. Failing to qualify leads can cost your ...

SANTA MONICA, Calif.--(BUSINESS WIRE)--Nimble, the simple CRM for Microsoft 365 and Google Workspace teams, announced today that they have launched a new lead pipelines feature to help their customers ...