Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...

Among the many changes brought about by the pandemic is the widespread use of QR codes, graphical representations of digital data that can be printed and later scanned by a smartphone or other device.

Remember when we transitioned from calling it “surfing the internet” to “Googling”? It was one of those moments when technology became so ingrained in our lives that it became a verb. “QR-ing” may be ...

B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...