Highwire and The Bliss Group Unite to Build The Modern Marketing and Communications Partner for Innovative, High-Growth Organizations

NEW YORK, Jan. 14, 2026 (GLOBE NEWSWIRE) -- Highwire, a strategic marketing communications agency, today announced it has acquired The Bliss Group, an insight-driven PR and marketing firm, to create ...
California Lutheran University

Marketing vs. Strategic Communication: Choosing the Right Degree for Your Career Goals

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...
Purdue University

Graduate Certificate in Branding and Marketing Communication

Purdue University’s online Graduate Certificate in Branding and Marketing Communication equips students with the skills to engage all organizational stakeholders in creating impactful messaging ...

How Prompt Marketing Is Redefining Thought Leadership In The AI Era

Prompt marketing invites your audience into the cockpit, sharing not only insights but also the exact prompts, constraints ...
Entrepreneur

What Are the Most Effective Marketing Strategies and Tactics?

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...
The Next Web

How startups’ marketing and communications strategies are shifting in the US and Europe

If I had to describe European tech growth over the last few years with one word, it would be ‘disruptive’. While it may seem cliché, I’ve chosen this word for many reasons. Through a positive lens, ...
Searchenginejournal.com

The Three Pillars Of Content Marketing Strategy

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

Govini Adds Powerhouse Marketing and Communications Leaders to Drive Next Phase of Growth

Govini, the leader in Defense Acquisition software, today announced the appointments of JulieAnne Evanina as Chief Marketing ...
Carnegie Mellon University

Ram Kapoor Joins Carnegie Mellon as Associate Vice President for Marketing and Brand Strategy

Ram Kapoor has been named associate vice president (AVP) for marketing and brand strategy as part of the University Communications and Marketing (UCM) team at Carnegie Mellon University.
Business Wire

Communication Strategies for Different Business Types

Effective communication is at the heart of every successful organization, but the strategies used can vary significantly depending on business size, type, and goals. Whether you're running a small ...
Case Western Reserve University

Our Teams

From websites to marketing strategies, magazines to media relations, and everything in between, University Marketing and Communications (UMC) exists to help tell the story of Case Western Reserve ...