In its first deep dive into the U.S. programmatic display ad marketplace, market research company eMarketer estimates that programmatic spend in display advertising will top $10 billion this year, ...

In 2017, banner viewability (ads seen by a person) in the UK is just 52% - the lowest in the western world. Given the attribution and research tools available, ad viewability could and should be 100%.

Mobile advertising, including mobile programmatic, is taking off in China, as advertisers and publishers chase the eyeballs in display media. AdsMOGO, a mobile SSP that works with app publishers help ...

Opinions expressed by Entrepreneur contributors are their own. Technology has transformed consumer behavior, leading to evolutions in marketing strategies. Among the major shifts in recent years is ...

Within three years, I can see the death of programmatic display advertising, following the steps of the miserable demise of ad networks. You may be surprised that as a digital media person, I would ...

The default mindset for online advertising has been “more data yields better results.” That idea has led to massive expansion in the data collected, created, and sold throughout the ecosystem. However ...

Programmatic buying of display and video ads will expand rapidly for years to come, according to new findings from Magna Global. In a forecast released Monday, the Interpublic Group media investment ...

A new eMarketer report on U.S. programmatic display ad spending found the category should reach $22.1 billion this year, accounting for 67% of that spending total. Following a steady upward trend from ...

We've all spent money on things that were sold as "the next best thing," only to be disappointed when those promises aren't delivered or don't result in a return on our investment. Now imagine ...

Spotify CRO Jeff Levick told Ad Exchanger that the streaming music service is "going to be fully open" this year in programmatic. The company launched its programmatic private marketplace last ...

While programmatic trading has become the dominant form of advertising in display environments, its uptake across other platforms has been less prolific. However, with programmatic techniques being ...