Every successful brand has a clearly defined visual identity outlined in something like a brand book or brand guidelines. In order to be truly useful to your marketing department and your company as a ...

Companies are always developing new products, or improving them to keep up with customer needs and demands. However, a company must first develop a plan for their products to move them from the idea ...

The visual elements of a brand are immensely powerful, even if we don't often stop to analyse them. But as marketers, it's important we have a coherent, coordinated strategy. This guide by Base One ...

Amid a rapidly evolving communications landscape, one of the most impactful tools at our disposal is as inspired as it is ancient: visualization. Ancient maps and modern infographics alike demonstrate ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...