Bad news, friends. Your subscribers spend less than 3-4 seconds deciding whether or not to open your email. And since at least 75% of folks first read email on their mobile device, it’s all too easy ...

About a month ago, a friend of mine gave me a sneak peek at her beauty and fashion site's revamped newsletter, set to launch some time this month. Everything about the design felt fresh, clean, and ...

If you’ve ever sat down to write an email, you’ve probably asked yourself: “what if no one opens my email?” Not a fun feeling, right? Especially if you’re worried that the success of your email rides ...

Last week, we sent out an email that had the following preheader: Not sure what you're looking at? Click here to View In Browser instead! We took a bit of heat for it on Twitter from a few folks in ...

You know the little preview you see before you open an email? That's the preheader. Discover how to write strong preheader copy to draw your reader into your marketing message. Email remains one of ...

Do you know that, “the average open rate for welcome emails is a whopping 50 percent making them 86 percent more effective than email newsletters?” Every e-commerce retailer sends a welcome email ...

It seems absolutely preposterous that you spend as much time crafting the subject line, along with the preheader, as you do writing the entire text of the rest of the email, but savvy online marketers ...

There is one surefire way to get your ideal audience to read your content: a strong headline or subject line, one that grabs attention. First things first: by subject line, I’m referring to the copy ...