Getting colors right for marketing materials is imperative for businesses. Even the slightest difference could have consumers taking a second look at what is "off" rather than reading your message. To ...

Pantone LLC, the global authority on color and provider of professional color tools for designers, introduced an expanded array of color to the Pantone Matching System (PMS). The addition of 294 trend ...

Want to predict the next Millennial Pink? Check out Pantone Color Insider, a new tool from Pantone. It will allow you to tap into color trends around the world in real time. Billed as a “color trend ...

The company that ensures the colors inside a Photoshop design match the real-life inspiration now has an Airbnb house inspired entirely by a single color. Tuesday, Pantone and Airbnb introduced the ...

Pantone is more than a color language for designers—it’s grown into a global design force. But is that good? The elaborate web of products represents the company’s strategic and unwavering quest to ...

NEW YORK — Pantone has launched a huge new color collection for fashion, home and interiors, grouped into two distinct palettes that reflect the increased use of pastels and shadows. The collection, ...