LOS ANGELES (AP) — The use of Internet-ready devices like smartphones appears to have seriously cut into the time Americans spend watching traditional TV, new Nielsen data show, potentially ...
Nielsen has expanded its definition of what constitutes a television home to include hundreds of thousands of dwellings that have broadband Internet connections. Beginning later this year, the ratings ...
TV and online ratings giant Nielsen has announced a pilot program called Nielsen Digital Program Ratings that will measure, for the first time, audience statistics for TV content viewed on the ...
When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The Nielsen Company officially launched Oct. 15 its two new mobile and Internet measurement ...
Following months of research, development and testing, Nielsen Co. Wednesday officially launched its so-called TV/Internet Convergence panel as a commercialized media research service. The panel is ...