Baskin-Robbins is known for its ice cream, but did you know there’s a hidden message in its logo? “The ‘BR’ in the Baskin-Robbins logo has a—not very well—hidden ‘31’ in it,” says Jaclyn Hesse, ...

Food brands spend millions making sure their logos don’t just look good, but feel right. Colors, shapes, and spacing are ...

Logos are everywhere, but how often do we really look at them? What seems like a simple design is often packed with subtle details, clever symbolism, and hidden meanings that most people never notice.