Marketing’s biggest challenge today isn’t a lack of data — it’s too much of it. Campaigns, channels and customer interactions ...

Albertsons Media Collective, the retail media unit of Albertsons Companies Inc., announced on Tuesday the launch of an ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. Being adaptive means re-evaluating what once worked and may now be sub-optimal. The most ...

NBCUniversal has continued its push to modernize measurement by creating a new certification that attempts to tie together emotion and ad quality. The focus on emotion is driven by research the media ...

Ad Net Zero (ANZ) has published the first iteration of its Global Media Sustainability Framework — a series of voluntary industry standards to improve consistent, comparable measurement of greenhouse ...

SAP's Impact Measurement and Valuation (IMV) framework translates complex ESG data into monetary values, helping energy firms ...