The B2B marketing world is so excited about ABM's potential, that we sometimes overlook a basic business maxim: Structure follows strategy. Many marketing organizations lack the organizational ...

When leaders work on systems rather than structure, progress can be harder to recognize—especially compared to an org chart ...

Who’s in charge where? To whom do I report? Who is responsible and for what? All are questions that must be answered in any organization. And the best and clearest way to do that is with an ...

What are the most commonly used marketing organizational structures? How do these approaches correlate to revenue growth? To find out, the Association of National Advertisers (ANA) surveyed 303 ...

Everyone is looking for a simple prescriptive formula to structure and build their marketing organizations in this crazy technology environment we all now inhabit. I'll be the bearer of bad news: just ...