Marketing automation is no longer a practice reserved exclusively for enterprise-grade companies. In fact, small- and medium-sized (SMBs) are adopting marketing automation tools in droves. One of the ...

Forty-five percent of marketing executives view return on marketing investment (ROMI) as a top driver compelling their organizations to track and measure marketing performance, according to a recent ...

Michael Marriage has worked in the technology sector for over 20 years. He's been a global speaker on data warehousing methodologies and business intelligence best practices, and has developed ...

Access of our Marketing Dashboards Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO ...

In our haste to attach measurable metrics to everyone in our sales and marketing departments, we seem to have overlooked the biggest metric of all--how it all ties back to revenue. Marketers are ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Marketing automation software is useful for all types ...

The dynamism of marketing data demands an analytics dashboard that is flexible and robust enough to change with the times. In the article 5 Signs Your Dashboard Needs An Update, I discussed how a ...

Zoho announced this week Zoho Marketing Plus, its solution to unify its marketing products into one platform. Zoho is a company that I follow closely as a leader in business SaaS, offering a suite of ...

Leadership's expectations of and pressure on Marketing continue to increase. When we ask CEOs, "Would you like to know Marketing's impact on your business?" every one of them answers with a resounding ...