Market research is shifting to real-time, AI-native workflows. Here are seven trends that will redefine insights in 2026 and ...

A market analysis is critical to a business plan. It helps you understand the buying habits of your target market. Many, or all, of the products featured on this page are from our advertising partners ...

When you’re building a business plan, market research needs to happen pretty early in the process. It’s where you learn about your audience’s wants and needs and the financial trends in your industry, ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Recently the methods and tools available for market research have significantly evolved. As businesses strive to understand their customers better and tailor their offerings, leveraging cutting-edge ...

A new report from Cint reveals that 74% of market researchers are already using AI in their workflows — especially for data analysis (81%) and project setup (78%). For agency and brand marketers that ...

Custom market research has always been notoriously slow and costly to conduct, often requiring many months and significant investments. As a result, marketers have made many strategic decisions ...

According to DataM Intelligence, the Quantum Computing in Financial Services Market reached USD 0.3 billion in 2024 and is projected to ...