Across all industries and applications, effective writing shares key commonalities like clarity and connection. Writers seek to share powerful insights with audiences but can only do so by fully ...

this IS the first in a 10-part series of articles on different types of writing. Writing is a powerful tool. You can use it in many ways. One of these is to persuade somebody to agree with your point ...

When you need to go really deep on a subject, e-books and whitepapers are your go-to. These are longer, more detailed pieces ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

Adam Frankel is VP, External Affairs at Andela. Previously, he was Special Assistant and Senior Speechwriter to President Barack Obama. By far, the best way to learn how to write speeches is to read ...

When you attempt to envision a “writer,” I’d posit many of you see a quirky recluse, hunched over a desk in some cabin, crumpled paper strewn about as they obsessively work on the next great American ...