Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

These three forces—intelligence, elasticity, and connection—are converging into a new operating model for marketing. AI is ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

An expert in the economics and measurement of advertising, Bradley Shapiro is professor of marketing and the True North Faculty Scholar at Chicago Booth. His research focuses on empirical industrial ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Corey Weiner, CEO of Jun Group. As the ad ...

No legislation or regulation in the immediate future would require a shift from notification and consent to an approach of data minimization, as she classifies it. But it’s potentially concerning for ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

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With linear TV in flux and streaming on the rise, WBD is the latest media company to launch a first-party data platform. By Alex Weprin Senior Editor With linear TV in flux and streaming on the rise, ...

The ad industry has been relying more and more on data to meet the needs of their clients. Over the past five years large advertising holding companies have been acquiring, investing in, or launching ...

The recent news that Netflix will expand its subscription tiers to include ad-supported plans isn’t a surprise. For nearly two decades, many companies have proven the combination of advertising and ...