Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Corey Weiner, CEO of Jun Group. As the ad ...

AiOpti Media, LLC (AiOpti), a data, media, and measurement platform, has been named by MarTech Outlook as the 2025 Top AI-Powered Marketing Attribution Platform, recognizing its innovation, ...

No legislation or regulation in the immediate future would require a shift from notification and consent to an approach of data minimization, as she classifies it. But it’s potentially concerning for ...

The 2025 Anonymous Visitor Report reveals alarming statistics about the state of digital marketing and the significant revenue losses businesses face due to unidentified web traffic. The report ...

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The ad industry has been relying more and more on data to meet the needs of their clients. Over the past five years large advertising holding companies have been acquiring, investing in, or launching ...

An expert in the economics and measurement of advertising, Bradley Shapiro is professor of marketing and the True North Faculty Scholar at Chicago Booth. His research focuses on empirical industrial ...

The recent news that Netflix will expand its subscription tiers to include ad-supported plans isn’t a surprise. For nearly two decades, many companies have proven the combination of advertising and ...

DataMasters has announced the availability of weekly new business mailing lists designed to support business-to-business ...