Data overload causes confusion. Avoid overwhelming your business with excessive data. Focus on the key metrics that directly support your goals. Data integrity is key. Clean, accurate data is ...

Data volume traps. More data can create confusion. Collecting excess data without clear objectives leads to wasted resources and poor decisions. Focus drives success. Prioritize key metrics. The best ...

Navigate the evolving landscape of user privacy laws and discover creative, ethical strategies to harness valuable customer information for your marketing success. We have to get more creative on how ...

In my experience, pricing is one of the most underutilized levers in business. Many organizations treat it as a reactionary tool—adjusted in response to cost pressures or competitive moves. But in ...

Today's business environment can be characterized as fast-moving and customer-driven. Buyers have a wide range of options at their fingertips, and alternatives are mere clicks away. Successful ...

Amperity enables M&T Bank to address customer-centricity challenges and deepen relationships with its customers Amperity, the AI-powered customer data cloud, announced M&T Bank has selected its ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

LONDON--(BUSINESS WIRE)--Amperity, an AI-powered customer data cloud, today announced Dr. Martens, an iconic British brand, has selected its platform to support its global data and marketing ...

Customers are more connected than ever before, but companies are failing to keep pace with expectations for frictionless experiences. Only 7% of more than 250 marketers surveyed are able to deliver ...

Medialab, the independent UK media agency, has today announced the appointment of Charlie Cocquelin as Head of Customer Data Strategy. In her role, Cocquelin will lead in the delivery of strategies ...