The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ...
For years, companies have been moving their most valuable customer data into countless different systems used by marketing, ...
A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...
Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...
The consumer retail landscape faces a fundamental disconnect worth trillions of dollars: when brands sell through third-party retailers, they lose the direct relationship with their end customers, ...
LAS VEGAS--(BUSINESS WIRE)--Amplitude, Inc. (Nasdaq: AMPL), the pioneer in digital optimization, today announced the launch of Amplitude CDP, the first insights-driven customer data platform (CDP).
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