In today's world of consumer electronics, there is one single driving factor behind every successful product - innovation. From the smooth curve of a smartphone body to the internet connectivity in ...

Forbes contributors publish independent expert analyses and insights. Career in marketing consulting, supercharging big brands and startups. The shift to digital has led companies to rely more on ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Launching new products is never a straight line—it’s a ...

“Design patents have a unique value within online markets where pictures of products—i.e., ornamental appearances—are ubiquitous and many different groups may be engaged in infringing activities in ...

Accessibility used to mean compliance. An installed grab bar, an added ramp, a resized font. But meeting physical standards is only half the challenge. The other half, the part that truly changes ...

There’s a growing belief that business people could make a lot of money if they could change how consumers “consume.” Harvard Business School research, in fact, suggests that persuading consumers to ...

The Sub is a draught beer product, which chills Heineken beers, and has been born out of consumer research instructed by Heineken’s in-house design team which found ‘consumers are looking to enjoy an ...

New-generation consumer appliances brand EDT raises $1.4 million in a pre-seed round led by Sauce VC to build design-led ...