Modern CX depends less on where data lives and more on how signals, AI, and governance come together at decision time.

Data Ready for CDPs simplifies the process of collecting, cleansing, organizing, and transforming data into the structured format that CDPs often require, enabling data and marketing teams to import ...

New privacy models, zero-copy activation and AI orchestration are rewriting the rules for how customer intelligence gets built and used. Customer Data Platforms (CDPs) were once hailed as the answer ...

ATLANTA--(BUSINESS WIRE)--MessageGears, the only warehouse-native customer engagement platform built for enterprise brands, today announced its evolution into a full data activation and engagement ...

What if your hottest prospect was on your pricing page right now—but by the time you reached out, they'd already moved on? Speed isn't just a courtesy; it's a competitive edge. Research from ...

The real issue isn’t the platform, but the assumption of identity ownership — a model undone by fragmentation, regulation and platform control. The post CDPs are dead, brands just haven’t noticed ...

This white paper by our friends over at HGS Digital aims to help you evaluate Customer Data Platform (CDP) vendors on various key areas. Investing in a CDP should be done with a long-term aim – ...

AI has fundamentally changed marketing, but not in the way most people assume. While headlines often focus on flashy tools that generate content or automate chat responses, the real transformation is ...

In today’s digital world, data-driven customer analytics have become the heartbeat of modern businesses. Customers are engaging with businesses through digital channels while innovative technology ...