Learn how Choice Architecture in Marketing, Retail, and Consumer Contexts shapes consumer decisions through framing, defaults ...

Johnson is the Norman Eig Professor of Business and the director of the Center for Decision Sciences at Columbia Business School. He has been the president of both the Society for Judgment and ...

Consider the last time you signed up for a web service. It might have been a site to buy products (e.g., Amazon), monitor and pay your credit card (e.g., Chase), read subscription content (e.g., The ...

Forbes contributors publish independent expert analyses and insights. Working on digital transformation by busting boundaries. This article is more than 5 years old. “Naked ballots” is one more phrase ...

In my recent article "Libertarian paternalist," we talked about the ways in which CPAs can (and should) become the “choice architects.” One of the best ways to do that is to “nudge” clients ...

I used to think of the places where we work, study, and live as a stage—a backdrop to our lives unfolding before it. What I quickly learned is that, in reality, architecture is an active player in our ...

2022 SEP 07 (NewsRx) -- By a News Reporter-Staff News Editor at Health Policy and Law Daily-- Researchers from Erasmus University, Columbia University, and University of Pennsylvania published a new ...

You're craving a late-night snack. So, you head to your kitchen to grab something before you go to bed. What will you choose? A lot of the time, it depends on what's most accessible. You’re more ...

Hart, J., K. Yadav, S. Szymanski, A. Summer, A. Tannenbaum, J. Zlatev, D. Daniels, and S.D. Halpern. "Choice Architecture in Physician–patient Communication: A ...