Cultivating a personal brand can help advisors stand out in a competitive landscape. The most successful businesses understand the value of a highly recognizable, trusted brand image for attracting ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. When people hear the term personal brand statement, they often ...

The brand positioning statement is probably the most important sentence in a marketing plan. It brings focus to the development of a marketing strategy and the marketing plan and tactics supporting ...