Data is no longer a supporting layer in TV advertising, it is becoming the operating system. Part two of this Industry Insights roundtable examines how broadcasters are using data, analytics and ...

MINNEAPOLIS--(BUSINESS WIRE)--TV advertising agency Marketing Architects announces a new proprietary capability, called Smart Targeting, to solve some of the biggest targeting challenges facing ...

AI is an essential component of effective performance marketing strategies. Over the past three years, our company has launched over 500 campaigns using Google's Performance Max and Facebook ...

Roku will be the first major streamer to use measurement firm iSpot‘s Outcomes at Scale metric as the companies look to improve targeting for advertisers. The partnership was announced Tuesday at CES.

Meta is removing the Audience Types option from Advantage+ catalog ads that use the sales objective, pushing advertisers toward its AI-driven targeting tools. This change reflects Meta’s broader ...

This article first appeared on GeeMee's website. In today's fiercely competitive mobile app landscape, developers and advertisers struggle to enhance ad effectiveness and boost user engagement. GeeMee ...