Julie Luther, founder of Soft Touch ASMR Spa in Pasadena, gives the author an ASMR massage. I've never felt weird about paying strangers to touch me. Massages, facials, martial arts — it's all just ...

No matter how flexible you think you are, sometimes it’s impossible to scratch an itch on your back, especially if you’re home alone during the day. When you just can’t reach that one spot, you need ...

I grew up getting back scratches from my mom, but I never paid for one until I visited the Scratcher Girls at the Yellow Green Farmers Market in Hollywood. The big picture: The family-owned business ...

I've never felt weird about paying strangers to touch me. Massages, facials, martial arts — it's all just bodywork to me. That is, until I booked my first professional back scratch with Julie Luther, ...