Ice cream brand Halo Top launched in 2012, but it’s only now dipping into the world of TV advertising with four TV spots. Although it's experienced tremendous growth through online marketing, the ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

From the awareness stage when someone learns about the business, to the purchase stage, to post-purchase — satisfaction, word of mouth and customer retention. A funnel is a fundamental way for any ...

As AI agents increasingly act on behalf of buyers, marketers must shift from persuasion to visibility, structuring content, ...

As programmatic, next best action, artificial intelligence (AI), predictive modeling, and other omni-channel strategies within healthcare provider (HCP) media gain rapid adoption, so too do we see a ...

Opinions expressed by Entrepreneur contributors are their own. Your marketing funnel is the process that your potential customers go through as they move from awareness of your product or service to ...

Opinions expressed by Entrepreneur contributors are their own. It takes time to convince people to make a purchase. One of the best ways to move people through the buyer journey is to create a ...

Most companies reach a inflection point where it's vital to invest at the top of the funnel. If they don't, continued market share hangs in the balance. As a demand generation marketer for most of my ...

At least once, you’ve probably been told, "You've got a lot of potential." At first, it feels like a compliment, someone recognizing something in you that you didn't see in yourself. The downside is ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...