So-called "mixed reality" headsets are on the cusp of becoming a mainstream technology, and as Sony, Meta and Apple launch their own devices, BMW is looking at how it might of use in cars. BMW/dpa BMW ...

BMW’s idea of an augmented reality windscreen just got a bit closer to reality. The concept was part of the iVision Dee car that is paving the way for the company’s Neue Klasse vehicles that will ...

Japan’s Pioneer has launched a car navigation system that uses heads-up displays and virtual reality to guide drivers. The system, which comes in various configurations and is priced at ¥340,000 (US$3 ...

Helsinki-headquartered Basemark has raised €22mn to bring its augmented reality (AR) “toolkit” to automakers across the globe. Basemark’s software, dubbed Rocksolid AR, is an AI-based computer vision ...

According to the patent, the video game-like windshield would aid you in all sorts of ways while you cruise the streets. It could overlay or emphasize signs with relevant information or show the ...

Traditional modeling clays contain sulfur, a reliable binding agent for the waxes and oils used during the sculpting process, ...

If you thought the infotainment systems available in today's autos represented the bleeding edge of in-car tech, you haven't seen anything yet. Here at CES, Harman is showing off a new augmented ...

A recent patent filing indicates Apple may be looking to expand beyond CarPlay with an augmented reality system that projects information onto car windshields. First spotted by The Drive, the patent ...

ATLANTA, GA, UNITED STATES, April 10, 2025 /EINPresswire.com/ -- BrandXR, a leader in augmented reality experiences, and Glaze Car Wash™ have partnered to launch an ...

Microsoft’s new HoloLens project has shown the tech world where the future of augmented reality might lead, and according to a Wall Street analyst, Apple is making moves to catch up with its own AR ...