After years of false starts, the future of augmented reality may depend not on chips or software, but on how light moves ...

Virtual try-on fashion and AR shopping are transforming the way people buy clothes online, solving fit issues and creating a personalized shopping experience.

Could one of the most important product launches during his time at Apple come from a small accessory for the iPhone? The CEO ...

Why TIME Magazine Calls the RayNeo X3 Pro One of the "Best Inventions of 2025" The X3 Pro is engineered to be a versatile ...

This could be good news for the Apple Vision Pro and the rumored “Apple Glasses”: the augmented reality is forecast to ...

LAS VEGAS, NEVADA - JANUARY 04: TCL Mobile Chief Marketing Officer Stefan Streit wears a pair of TCL RayNeo X2 augmented reality (AR) glasses as he speaks at a TCL press event at CES 2023 at the ...

Augmented Reality (AR) is no longer a novelty. It’s a strategic force reshaping how consumers discover, evaluate and purchase products. AR bridges digital and physical retail in ways that drive ...

Urban food waste has become a global sustainability concern, particularly in dense metropolitan environments where perishable ...

One technology that holds tremendous promise for transforming the way we work is augmented reality (AR). By overlaying digital information on a user’s view of the real world, AR has the potential to ...

Why Qualcomm, Sandbox VR, Bilt, and Journee are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2024. Augmented reality and virtual reality are about a lot more ...

TikTok creators who make popular AR effects can earn up to $14,000 for a single project and $50,000 in a month with the new Effect Creator Rewards.