Modern marketers have no shortage of marketing software technologies from which to choose. As a career software CMO, however, I have always been confounded, frustrated, and indeed embarrassed, by the ...

ARM is like ERP for the advertising industry: a strategic necessity in orchestrating and automating processes to cut spend and boost impact. The advertising landscape is more complicated today than it ...

Some of the most frenzied months in a marketer's life can follow the utterance of eight simple words: "I have an idea for an ad campaign." Who usually utters these words? A small-business owner like ...

Effective marketing management focuses on the shifting needs and preferences of consumers. Marketing management is the function within an organization dedicated to marketing research, brand awareness, ...

Most marketing managers would prefer to spend 90% of their time on marketing and 10% on management. Unfortunately, the real-world marketing manager’s experience is exactly the opposite. Marketing ...

Marketing is the management process through which goods and services move from concept to the customer. Whether it is communicating offline or online, marketing is an integral part of business. Career ...