During 2025, Google began rolling out two of its most ambitious search engine initiatives: AI Overviews and AI Mode ...

Google confirmed to Adweek it will “explore bringing ads” to its new AI Mode search experience. The company will use lessons from ads already running in AI Overviews to inform its approach. Ad buyers ...

Google is testing pushing advertisers to use Advisor from within the reporting section. suggested questions and prompts at ...

Google has been publishing these videos from advertisers on the number one Google Ads launches of the year 2025. Bug Ginny ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

A major update to Google Local Services Ads requires businesses to link their accounts to a Google Business Profile by November 21, or risk having their ads paused. There’s a big change coming that ...

Ad headlines are one of the foundational building blocks of your campaign. These tiny bits of text create a first impression for your target customer, and play a real role in convincing them to click ...

Google is being accused of going "woke" with a new Christmas advertisement, featuring a "nonbinary" beauty influencer. The online ad for Google Shopping showcases rising TikTok star Cyrus Veyssi ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Ana Altchek Every time Ana publishes a story, you’ll get an alert straight to your inbox! Enter ...

Google is testing new ad formats for attractions, inserting sponsored links in a booking module with multiple advertisers for the first time.

To divest, or not to divest. During day two of the remedies phase of the Department of Justice (DOJ)’s ad tech antitrust trial, both sides underwent a grueling back-and-forth about whether a ...